The World Wide Web is a vast arena that provides a playing field to advertise and grow just about any business you can think of. The ability of the internet to reach so many millions at one time is its strength and its Achilles heel. Being able to showcase your opportunities to many is great for advertising, but the vastness of the internet also creates more competition.

The keys to overcoming the many obstacles and rising to the top can be achieve by learning 3 simple principles.

Principle #1: Knowing When to Market

Many marketers fail because they are not aware of when to market their products. Depending on you marketing strategy, there days that are more likely than others to generate a sale. The knowledge of these days will result in higher sales for your business.

Principle #1: Knowing When to Market

Having the right easy money making opportunity and not where knowing where to market it is just like putting your money in a big pile and burning it. Where you market is very important to your online success. There are many advertising opportunities on the internet but not all of them yield results. You can choose to continue to play trial and error with your money or you can learn exactly where to spend in order to succeed.

Principle #3: Knowing What to Market

Marketing products or services on the internet that are not in demand will not make you any money no matter when you market or where you market your product. You have to be able to pinpoint what your customers are looking for. The best way to learn what your potential customers will purchase is by having real time statistics from valued resources. There is nothing more frustrating than spending your time and hard earned money only to find out that you cannot convert on your product or services.

As simple as the three online success principles may seem, there are absolutely mandatory to your success online. Many marketers spend years of searching before they find some valuable resources that provide solid marketing techniques. It is not uncommon for new online entrepreneurs to get swayed by false promises of fast cash in no time. The say that if is too good to be true, than it probably is not true. Making money online usually will not happen overnight, but if you choose the right comprehensive training, then you shall succeed.

If you are serious about making money on the internet, then learning the 3 online marketing secrets is a must. Unfortunately, I can not recommend any easy money making ideas that you can tap into in 24 hours. The only road to success that I know is learning the online secrets from a proven professional that is willing to help you earn while you learn and grow at your own pace.

The best tool I have found to achieve that success is joining an online training membership club. The advantage of joining a membership club is being able to get access to professionals that can provide you with proven techniques. A membership club also puts you in direct contact with real people whose success relies upon helping you succeed.

For more information on how to make money online by way of the internet, you can go to money making ideas.

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With a new edition of OK to Make Money Online, we are going to look at Search Engine Optimization (SEO). SEO is just a fancy term for teaching Google about your website so it can send the best traffic your way and place the proper ads on your page.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don’t even pertain to the main subject of the site.

So what is a webster to do? Take a hard look at your website or blog: what is the main subject? Do you have multiple subjects? Are the subjects related? Is your visual subject different from your textual subject?

Now that you have looked over your site, what is you main topic? If your website were a dog, would it be a purebred pedigree or a mutt? If it’s a pedigree, read on. If it is a mutt, we have to fix it now. Start by breaking the site into major topics like your house, bathroom, kitchen, bedroom, etc.

After we have all your topics reduced to a few categories, we will next to build a website or blog for each one. How you do that? We will use a tool that Google supplies to the advertisers in the Adwords section of the Google website. It is called the Keyword Tool. This tool is available to anyone and is used to locate a term or keyword that has been entered in a search request. With the search request, we have a frequency and amount spent per month per keyword identified. This is how you can locate a keyword or keyword phrase.

After you have completed your research and have determined the best keyword, it is time to find a URL that will contain your new keyword. Go to Blogger and see what can find. When you find a URL with your keyword then start using your keyword on every page and in every article, including the Privacy Page and the About Page. When you have completed your first website, go on to the next and do the same till you have covered all your categories or keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

If you have pictures or graphics on a page, make sure you work your keyword into the picture information area of the HTML code. This will assure the spider that the picture relates to the article or keyword topic. However, be true to your readers. Some of the black hats will put up any old picture so they can imbed the keyword text. Remember, at some point you want traffic, and you want your readers back. Don’t given them trash; give then something they want to come back for.

Last, make sure not to exceed one or two uses of your keyword per one hundred article body words, or Google may flag you site for keyword stuffing and sandbox you until you correct the problem.

Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).

Michael