How To Write For Web Readers
All of us need reminders now and then about how to keep our writing fresh and sharp. Blogs are still an evolving medium, and we each come to blogging with past experiences in writing, some of which will work in the blogsphere, and some of which will not. Here are a few tips on how to improve your blog copy:
1. The headline is the most important thing – You have about 6 seconds to attract attention from an Internet user before he clicks off your site and look somewhere else. This is about the same attention span of a two year old child, so you need a headline that is going to pull them in immediately, and capture their interest long enough to get them reading the rest.
2. Use Images – Images are a great way to break up a text heavy blog post. They can help to draw attention to a specific post and add color to your blog. Don’t use too many images though, or your posts get cluttered and your text gets harder to read rather than easier.
3. Proof read every entry and comment – Look for typos and for grammatical errors. Don’t publish spelling mistakes. Polish your content to show that you respect your readers.
4. Use lists – Lists are great article-writing tools because people are automatically attracted to bulleted or numbered content. Because it’s easier to read and digest, readers are more likely to slow down for listed material than they are for material that’s written in multiple paragraphs.
5. Write with the reader in mind – Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.
6. Write tight – Omit unnecessary words. Choose a visual design that fits your voice. Unless the design is the point of your site, select colors and visual elements that support without dominating. Resist the temptation to add features, for it is often best to use only those few technical and design elements that support your mission. Don’t rush to replace a good design: you will grow bored with it long before your readers do.
When it comes to writing, it’s a work in progress for everyone. The important thing is to keep working it at, because good writing starts with writing.
Nik Imran is the author of IMakeABlog, a blog that provides guide on . He also reviews blog products in his site. You can check out his review on , the most recommended blog coaching program.
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