How To Make Your Blog Attractive To Ad Buyers
If you own a well established blog within a particular niche, you have a potential money maker. One way to improve your blog income is to focus on a...
If you own a well established blog within a particular niche, you have a potential money maker. One way to improve your blog income is to focus on attracting both big advertisers and traditional media. Here are some tips on how to do so:
1. Throw up a free bonus ad – By putting a free advertisement on your site, you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you. Ask for full disclosure of the performance of the campaign in return. (Total clicks, total purchases etc. ) Key points. Put the free bonus up with a direct URL without tracking tags or affiliate tags.
2. Show your site stats – You need to show at least the basics for site statical information: Monthly unique visitors and total number of impressions are the 2 key ones. Other less important can be Google PR & Alexa rank.
3. Establish Authority – By focusing on a specific topic in great depth. Spread your opinions by contributing articles to online magazines, blogs and newsletters. Get interviewed if possible.
4. Keep your blog professional – Try not to talk about yourself too much. You do not want to scare your advertisers away. They’re looking for a blog that is for a specific topic or industry. That means they want you to talk about it otherwise it will not feel like they’re advertising on a blog that really has a topic or goes within an industry.
5. Actively contact advertisers – It pays to look for ad buyers. Passively relying on advertisers to contact you limits your ad selling potential. At the very least, create an advertising page for your website.
6. Building a community around your site – This is one of the thing that every blogger should absolutely be doing. Bloggers need to make sure they’re actively engaging in dialogue with other bloggers in your niche. Allow users to generate content for your site, engage in dialogue on forums, comment on blogs that are in your niche, and be active on social media sites.
Building advertising partnerships with traditional media and online businesses is an effective way to generate a substantial amount of regular income from your blog.
Nik Imran is the creator of IMakeABlog, a blog that provides guide on . You can check out one of his article on .
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