With a new edition of OK to Make Money Online, we are going to look at Search Engine Optimization (SEO). SEO is just a fancy term for teaching Google about your website so it can send the best traffic your way and place the proper ads on your page.

Most web sites do not focus on keywords or keyword optimization. The website authors do not do the proper keyword research and so the pages and the site are not keyword optimized. Then when Google spiders the site what does it find? A whole bunch of keywords but very little uniformity, and if by accident there is some keyword uniformity, what is the keyword? Worse yet the keyword or long tail keywords don’t even pertain to the main subject of the site.

So what is a webster to do? Take a hard look at your website or blog: what is the main subject? Do you have multiple subjects? Are the subjects related? Is your visual subject different from your textual subject?

Now that you have looked over your site, what is you main topic? If your website were a dog, would it be a purebred pedigree or a mutt? If it’s a pedigree, read on. If it is a mutt, we have to fix it now. Start by breaking the site into major topics like your house, bathroom, kitchen, bedroom, etc.

After we have all your topics reduced to a few categories, we will next to build a website or blog for each one. How you do that? We will use a tool that Google supplies to the advertisers in the Adwords section of the Google website. It is called the Keyword Tool. This tool is available to anyone and is used to locate a term or keyword that has been entered in a search request. With the search request, we have a frequency and amount spent per month per keyword identified. This is how you can locate a keyword or keyword phrase.

After you have completed your research and have determined the best keyword, it is time to find a URL that will contain your new keyword. Go to Blogger and see what can find. When you find a URL with your keyword then start using your keyword on every page and in every article, including the Privacy Page and the About Page. When you have completed your first website, go on to the next and do the same till you have covered all your categories or keywords.

Take any articles that were already on your old site and rewrite them using the appropriate keyword for the article. Make sure you use your keyword or phrase in the title, opening paragraph, body and closing paragraph. Copy that article to the new website and publish it.

If you have pictures or graphics on a page, make sure you work your keyword into the picture information area of the HTML code. This will assure the spider that the picture relates to the article or keyword topic. However, be true to your readers. Some of the black hats will put up any old picture so they can imbed the keyword text. Remember, at some point you want traffic, and you want your readers back. Don’t given them trash; give then something they want to come back for.

Last, make sure not to exceed one or two uses of your keyword per one hundred article body words, or Google may flag you site for keyword stuffing and sandbox you until you correct the problem.

Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).

Michael

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